What response does this get from Luke Clancy, one of the anti-tobacco lobby? He claims it indicates "a clear need for higher prices of cigarettes and better treatment of tobacco-dependence". In other words, more of the same shit, rather than asking the question about whether the attempt to 'de-normalise' smoking and make smokers social pariahs has misfired.
Hat tip: Counting Cats
UPDATE: It seems I'm a bit slow coming to this story, as it's over a year old. Sorry. It's still true of course! Thanks to Captain Ranty for pointing this out, and providing an opportunity to link to his clip of the Great Eric Cantona, talking about killing the banks.