No one doubts it is a huge cultural, political and behavioural challenge or pretends there is an easy solution. But if the answers, whatever they are, involve challenging corporate power and practices, legislating to improve the content of food or even limiting individuals' freedom to consume junk, then so be it. Only radical action will begin to win the challenge of obesity.Here we see encapsulated the strategy of the enemies of liberty. Firstly, we have the manufacturing of a public health crisis; the 'obesity epidemic'. Secondly, we have the identification of the enemy. Following the tobacco-control playbook, this enemy is the powerful corporations who must be curbed by the force of law. Thirdly we have the necessity to protect people from themselves, i.e., an attack on individual freedom 'to consume junk'.
Let us not waste time trying to reason with these people. They are the enemies of all that is good and true.