Eric Appleby, chief executive of Alcohol Concern, said: "We think there is a big battle ahead."As those with even a passing familiarity with the English language will know, a 'battle' is a violent clash between opposing forces, usually involving death, destruction, severed limbs and all manner of horror.
No doubt Appleby's apologists will claim he was only 'speaking metaphorically'. Yeah.
Only last week, the leader of another puritan sect described the movement in terms of a holy war, and in the article quoted above yet another called for 'extreme measures'.
Surely it's only a matter of time before these puritan jihadis put aside the rhetoric and the metaphors and revert to their older ways.