"The lay public, when presented with confusing data and competing arguments about climate change, deploy the mental shortcut of believing the people they most trust. Trust in the communicator is therefore crucial."
'The lay public'? For a moment that raised my hackles, 'arrogant twit' I thought, then I realised he means it literally! The Church of Climatology is a religion now, so we really are the lay public.
(BTW, I've never seen so many comments deleted by the moderator. I wonder what we're missing?)