Now that you have seen the above image, you are in our thrall, you will be a smoker like us. Your tiny mind will not be able to over-ride the compulsion to seek out a tobacconist, to purchase if you have the money or steal if you don't and then consume the above substance (mainly Virginia, a little bit of Perique), and following a short and degraded life, die in agony. In vain you'll cry: 'if only the human mind was capable of rational decision-making!' But no, it's not, is it?
Of course, it's possible that the above image of Robert McConnell's marvellous Scottish Flake will not bewitch you in this way. But then what are you to say? Admit the truth and destroy the case you have built for imposing plain-packaging?